FoldBeta

Fold.

Make the scroll stop

Your best thought.
Before the “more”.

Your words

Write · select · format
0 characters
Format selection

Select text, then set the type. Break inserts an invisible character on an empty line, for when LinkedIn closes the gap. Bold and italic are Unicode maths characters, not styling: a screen reader may read them as symbols or skip them, and LinkedIn’s search will not match them.

The first impression

Live

Measured against the LinkedIn app on a phone, at its default text size, 16 Sep 2026. It lands within about 6 characters of the real cut.

YouYour headline · now
THE ATTENTION LINE…more
Phone proof · 1 visible lineLime line: where a reader must tap
0Characters / 3,000
0Characters before the fold
1Lines showing
0Formatted words

0 hashtags · 0 emoji · 0 links

A thought on your opening

The first three lines are the whole assignment.

Ready when you are

Copy applies the spacing fixes: leading spaces removed, runs of blank lines closed up. Plain copy also reverses the Unicode type.

How to use the fold ↓

LinkedIn text formatter and post preview

You have a point.
Let people see it.

A good post can lose its reader before it gets going. Fold brings the opening into focus: see what fits before the “more”, tighten the first lines, and format the finished draft. All in one place, before you post.

Put your words in.

Paste a draft or start writing. The proof updates as you type, with the counts and the formatting controls beside it.

Find the actual opening.

Switch between phone and desktop. Read only the words above the lime line. Do they stand up alone, and do they give anyone a reason to carry on?

Copy. Read. Publish.

Take the formatted version or the plain one in a click. Give it a last look in LinkedIn, then post it.

A small edit. A clearer opening.

Move the point.
Lose the preamble.

You rarely need a louder hook. The useful sentence is usually already in the draft, three paragraphs down. Give it the first line.

Fold’s note on your opening gives you something specific to reconsider, without pretending there is a formula for a good post.

Before / the long way in

I’ve been reflecting on a few things recently and wanted to share something we learned about client onboarding.

After / the point comes first

Clearer next steps made our client onboarding simpler.

An illustrative rewrite. Make a claim like that only where your own experience holds it up.

Make the first lines work

A reason to stop scrolling.

The proof gives you a useful constraint: make the visible part worth reading before you ask anyone for another tap.

  • Lead with one thought. An observation, a useful claim, or a question the post then answers.
  • Watch the line breaks. Space helps a reader, and it also spends the opening.
  • Check both views. A line that sits comfortably on desktop can wrap quite differently on a phone.

Formatting, with the small print visible

Bold words. Clear trade-offs.

Fold offers bold, italic and bold italic for the letters Unicode covers, plus a reverse map back to plain. These are characters, not styling, so the look travels with the text wherever it is pasted.

Looking like a letter does not make it one. Mathematical characters can be awkward for screen readers, and LinkedIn’s search will not match them. Keep the meaning in plain words. Copy plain sits beside the formatted copy button for that reason.

A few useful answers

Before you hit post.

What Fold helps with, what the proof means, and where judgement still sits with you.

What does a LinkedIn text formatter do?

It prepares a post before you publish it. Fold combines bold and italic formatting with a phone and desktop preview, character counts, spacing fixes and a note on your opening line. You copy the finished text into LinkedIn yourself.

How many characters show before LinkedIn's more link?

There is no dependable single number. The width of the feed, the letters you use, your own line breaks, and the reader's text size or display scaling all change how much fits, which is why Fold measures rendered lines rather than counting characters. Both were measured against real posts in the feed on 16 Sep 2026: the phone to within about 6 characters, and the desktop to within about 12 characters. LinkedIn changes its layout without announcing it, so a date that has aged is a reason to measure again rather than a promise that still holds.

How do I make LinkedIn text bold or italic?

Select a word or phrase in the editor, then choose Bold, Italic or BI. Fold swaps the letters for mathematical Unicode characters, which most fonts draw in bold or italic. Aa Plain removes the formatting from a selection, and Copy plain gives you a plain version of the whole post.

Is Unicode bold accessible?

Not reliably. They are maths characters wearing a costume, not letters: a screen reader may announce them as symbols, read them oddly or skip them, and LinkedIn's own search will not match them. Keep the meaning in plain words, use the styling sparingly, and take the plain copy when accessibility matters.

Can Fold fix LinkedIn line breaks?

The LinkedIn copy strips leading spaces and closes up runs of blank lines. To hold a deliberate empty line, put the cursor on it and press Break, which inserts an invisible character so the line is not empty. Check the result in LinkedIn before posting, because platform behaviour changes.

Does Fold write or publish my post?

It never publishes: Fold does not connect to LinkedIn, schedule, or touch your account. Writing is your choice, one press at a time. Three other first lines moves sentences you already wrote to the front using local rules, and nothing leaves the browser. Underneath it, a second button sends your draft to Anthropic's API and has a model write three new openings - that one does write for you, and only when you press it.

Is my draft private?

Editing, the fold measurement and the formatting all happen in your browser, and no draft is stored on a server. Two things can send it further, both only if you choose them: Share proof puts the whole draft inside the link, so anyone holding that link can read it; and the second suggestions button sends the draft to Anthropic's API. The privacy page sets out what each one means, including what Anthropic's terms do and do not promise.

Should my link go in the post or the first comment?

Our preference is the body, where readers can find it. That is a usability view, not a claim about LinkedIn's ranking or a promise of better reach.

The next good line is probably already in your draft.

Back to your words ↑